The Specialness of Scarcity

Maybe you need more of it

You start your car and you catch a Smash Mouth song on the radio. You are pumped and drum your fingers on the steering wheel and gently nod your head along and whisper “Hey now, you’re a rockstar.” There is something special about that moment that you captured lightning in a bottle. Now, you very easily could have selected that same song on Spotify, but…